Product Marketing Manager , United States – Remote

• Developing user and buyer personas. 
• Researching the market to learn about the competitive environment. 
• Working with the marketing team to create materials that highlight product features and benefits. 
• Training the sales teams on articulating the products’ benefits to prospects. 
• Developing the go-to-market strategy. 
• Working with product management to define goals and metrics for the product launch. 
• As a product marketing manager, you are responsible for making your products “fly-off the shelf.” 

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches. 

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. 

You will collaborate with our marketing team to develop innovative programs that drive demand.  

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.